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Some say we know more about the cosmos than we do our own waters. Maybe that's what draws us to the sea—the vast expanse, the impermeable deep. The uncharted has long inspired generations of folklore.


In Seattle, we welcome voyagers. Our port city brings legends from all over the world. We cross boundless oceans and dense wilderness, finding our beasts along the way. These legends are home to this rugged coastal wonderland with a name etched on Lord Stanley.


Now, we breathe new life into a legend. An ancient and powerful force reawakens in the heart of the great Pacific Northwest. We will wear the 'S' in honor of our champion predecessors, and we will have a name that incarnates the might of the sea.


The NHL's
32nd Club.

Given life by
32,000 fans.



Seattle Kraken Wordmark
beneath the sound
Seattle cityscape

Our City

Our maritime city with a proud history of adventure is deserving of a hockey club as untamed as the sea herself. The Kraken represents the fiercest beast in all the world. Too large and indomitable to be contained by man (or finned mammal). It instills one message in all opponents whether in our waters, or theirs…Abandon all hope.

Tentacles

Our Sound

The largest octopus on planet Earth lives right here in Puget Sound. The Giant Pacific Octopus lurks in the deep around Seattle. According to Tacoma legend, they inhabit the ruins of collapsed bridge "Galloping Gertie" with the infamous "King Octopus." National Geographic notes the biggest on record at 30 ft wide and over 600 lbs. If you encountered that in the depths of our Sound, you'd tell tales of one thing…You just saw the Kraken.

Hockey fan with sign: DEAR NHL RELEASE THE KRAKEN

Our Fans

We met deposit day with 32,000 passionate fans and scores of prospective team names. One in particular emerged quickly as the frontrunner. Two years later, and that same name still carries the conversation. 215,000 fan votes, 50+ fan forums & speaking engagements and over 12 months of social media listening have supported this phenomenon—Seattle is the Kraken.

logo anatomy


The Shape
of Our
History

Our history in the great ice game goes as deep as Puget Sound. The Seattle Metropolitans were the first American club to hoist the Stanley Cup. They are an eternal part of our city's history and we pay tribute to them by wearing the 'S.' We will aspire to bring the Cup back to Seattle in their honor.

Hidden
in the
Shadows

A single tentacle stealthily rises from below, symbolizing the deep, dark waters of Puget Sound. How many are there? How deep do they go? The real peril lies in what you don't see.

The Eye of
the Beast

If you've seen it, it's already too late. The eye of the Kraken has been affixed on its prey for some time. Its strike will be swift and devastating. Its opposition overwhelmed and unwary. It will all be over soon.

Carved
from
the Sea

Seattle is a city built by the sea. Our forebearers' hands cracked in the cold, salty air as they reeled in their lines and wrought their ships. The clean bevel of a freshly carved vessel is a reminder of where we come from. A noble city built on the water by bold and hardened adventurers.

logos logos logos logos

The Sweater


Your Future Sweater

We are hard at work alongside our partners at adidas developing a sweater that our players and fans will be proud to pull on for each and every game. In the meantime, we’re excited to share the design right here!

Kraken Jersey

colors


deep sea blue

Ice blue

boundless blue

Shadow blue

red alert

Gameday

Our arena will be feared. An iconic roof standing nobly against the Olympic Mountains, yet beneath awaits danger…The subterranean lair of the Seattle Kraken.

Our lair will be a hostile venue for opposing teams and will deliver the best home ice advantage in the league. Our city will show up strong and release their inner beasts for every game. With dynamic sightlines and a steep bowl, our fans will be on top of the ice.

Unique game presentation will dimension the Kraken brand from dueling scoreboards to a distinctive live organ. On ice imaging will transition elegance to mayhem. Our music will be crafted by KEXP, and ocean fog will flow through the tunnels as our players take the ice. The sounds of our city and epic tales of the sea will bring the legend of the Kraken to life.

Welcome home, Seattle hockey fans. It is with pride that we will wear the 'S' inside of this building from opening day to the end of time.

Seattle Arena Rendering
Offical Kraken Shop